If it’s worth building,
I’ll make it immortal.
Most brands have vision.
Few know how to weaponize it.
That’s where I come in.
I didn’t start in marketing. I started in movement—what makes people feel, buy, follow, stay.
First it was social. Then strategy. Then full-stack growth. But under all of it? One pattern:
Founders with fire. No clarity.
I’ve worked with heritage labels, cult gyms, scent brands, and tech-based movements.
I don’t care what you sell. I care that it matters.
I shape conviction into brands that move culture.
Translate,
Don’t Distort
I don’t invent your voice.
I sharpen what’s already true.
Cut The Noise. Build Real
I don’t chase trends.
I tune into what your audience aches for.
Make It Last Forever
I don’t make hype brands.
I create myths that outlive the algorithm.
The difference between marketing and myth?
Me
The Work That Worked
The Work That Worked
Old House Provisions
The Brand That Didn’t Wait
Drove cultural relevance, organic virility, and $100K+ sales on just $1.6K in ad spend.
Lead full-funnel marketing strategy, content creation, and ad campaigns.
The Problem
OHP had premium product and taste, but no audience. The founder had vision, but needed a roadmap to reach his destination.
He knew what he liked, but didn’t know how to position the brand in a way that would feel necessary—not just another shop with nice clothes.
Budget was tight. Visibility was low. Pressure was on.
The Approach
I reverse-engineered the entire ecosystem. I started by marrying the founder’s taste with his actual personality—serious about quality, never self-serious. I then identified the market gap: a lack of culturally fluent brands that respected tailoring and had a voice.
We positioned OHP as the wardrobe of the "aspiring and refined Sigma"—the man who doesn’t chase trends, but knows the power of presence.
From there, I developed a 90-day roadmap that integrated content, Meta and Google ads, email marketing, and social storytelling—all aimed at building a brand that felt inevitable.
We built for reverence, not reach.
The Outcome
Grew Instagram following by +79.15%
Drove 179K+ video views, including a viral short that hit 72K views organically
Turned a quiet menswear launch into a culturally fluent brand with edge, clarity, and staying power.
Onelife Fitness
The System That Saved a Gym
Helped grow a $100M+ brand into five states—then kept it alive through the lockdown.
Built a livestream retention engine that protected every dollar and every job.
Lead social media strategy, influencer and partnership marketing, ad campaigns, and content creation.
The Problem
Onelife Fitness was a strong regional gym brand—well funded, but with no cultural edge.
It was known in Northern Virginia and Virginia Beach, but the brand felt stale, upper-middle-class, and outdated.
Expansion was on the table. Then COVID hit, threatening to shutter locations permanently.
The Approach
I repositioned Onelife as a modern fitness lifestyle brand—one that could attract everyone from elite athletes to social media savvy moms.
I built a new digital tone, modernized the visual identity, and developed content that made Onelife feel cool, but inclusive, energetic, and emotionally grounded.
The Outcome
Expanded brand presence into 5 new markets
Preserved over $100M in membership revenue by retaining 85%+ of dues during COVID lockdown
Repositioned Onelife from a local gym chain into a multi-state lifestyle brand with serious staying power.
“Christopher helped our organization make it through the pandemic by leading our social media efforts to keep our members engaged and informed on how to stay active and healthy while being stuck at home.
He produced thousands of entertaining videos and content that helped growth the brand. He is incredibly creative and adaptive to all situations!”
Nancy Terry, Former VP-Onelife Fitness
DSH Perfumes + Le Jardin Retrouve´
The Forgotten Pioneers
Reframed scattered legacies for the digital perfume era.
Brought two artisan houses into the spotlight—earning press, international praise, and Dawn’s (DSH Perfumes) first major award.
Led social media strategy, influencer marketing, ad campaigns, brand strategy, international marketing.
The Problem
Two heritage fragrances houses were fading into obscurity during the niche perfume boom.
DSH had depth, but no momentum. Le Jardin had archives, but no clarity.
Neither was turning awareness into growth.
The Approach
I built a reverent digital strategy that rejected “stop-the-scroll” gimmicks in favor of storytelling with soul, by modernizing the voice, clarifying brand architecture, and preserving each house’s artistic core.
Then, I zeroed in on Gen Z and Millennial fragrance lovers hungry for depth and discovery—leveraging editorial and influencer ties to give both brands a second life online.
The Outcome
DSH Perfumes: First-ever Art & Olfaction Award + spike in online discovery
Le Jardin Retrouve´: Six-figure e-comm growth within 90 days of relaunch.
Multiple editorial placements + high engagement across reworked storytelling assets.
“I'm not even sure where to start listing all of the ways that Christopher has been invaluable to my brand—I can say that for the first time ever, my brand has clear concepts for creative campaigns being implemented.
Chris is incredibly creative, strategic, and has clear action plans. I feel confident to recommend him to any one of my colleagues or other brands, as I know that he brings high level expertise to his consultancy and would be an amazing asset to any team.”
Dawn Spencer Hurwitz, Owner-DSH Perfumes
Bullish
The Exchange That Didn’t Flinch
Made a SPAC-stage crypto brand feel culturally credible—without losing institutional trust.
Led social media strategy, content creation, GTM campaigns, and influencer marketing.
The Problem
Bullish was built for institutional investors, but looked and sounded like it had something to prove.
The founder had baggage, the brand lacked cultural resonance, and the product felt too sterile for the crypto-native crowd it needed to win over.
To survive the scrutiny of a pending SPAC, it had to become credible—fast.
The Approach
I positioned Bullish as the serious grown-up in the room—without losing the crypto spark.
That meant translating complex financial value into bold storytelling, crafting clever, low-lift activations at conferences, and knowing when to be a little cheeky on X.
I built a 3-tier content engine that informed, surprised, and earned audience trust.
The Outcome
Achieved 7.4M+ impressions and 54K+ engagements through one campaign
Led a Bitcoin Miami activation that drove $30M in new business, with multiple earned media hits—including Bloomberg
Helped push Bullish past $100M+ in daily trading volume
“Christopher’s optimistic and empathetic style helps drive teams forward and creates an environment where people are passionate and excited.
He's one of the best social media experts I’ve come across and capable of delivering world-class programs and results. An asset to any team.”
Paul Phillips, Former Marketing Director-Bullish
Not For Everyone.
Some brands just want a yes-man.
I’m not that.
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Brand Clarity Intensive
You’ve outgrown your old pitch but haven’t nailed the new one.
I’ll crystalize your voice, values, and vision—so your audience feels it.
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Fractional Growth Engine
Already moving, but missing structure?
I’ll build the system that turns story into traction. Full stack. Full force.
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Advanced Growth Leadership
You’ve got vision, a team, and momentum—but no one steering the whole thing.
I’ll lead your strategy, shape the narrative, and make sure growth moves with intention.
Let’s Not Waste Each Other’s Time
If you’re clear on what you want—and ready to let go of what’s not working—drop me a line.
If you’re still shopping around, I’m not the one.